Sports Industry Insider With Matt Traub
  • Home
  • About Me
  • About The Insider
  • Smart Conversations
  • News & Analysis
  • What It's Like ...
Sign in Subscribe

What It's Like

What it was like watching U.S. soccer win in the Bay Area

What it was like watching U.S. soccer win in the Bay Area

This year’s World Cup adventure for my fiancée, Johanna, and me extends to five of the 16 host cities, four in the U.S. and one in Canada. Throughout the next few weeks, I’ll be taking readers behind the scenes at what it was like to be a
Matt Traub 10 Jul 2026
What it was like attending the World Cup in Vancouver

What it was like attending the World Cup in Vancouver

Vancouver is a place that I had never visited but always wanted to, so this trip was highly anticipated. I found a city that is crazy about soccer, about sports, that is beautifully situated by the water and a cosmopolitan downtown that is walkable. Soccer is a big topic in
Matt Traub 09 Jul 2026
What it was like attending the World Cup in Philadelphia

What it was like attending the World Cup in Philadelphia

I love that Philadelphia doesn’t give a (bleep) what you think about it but if you like it, great and if not, then your opinion definitely doesn’t mean (bleep). I love that even people who aren’t Eagles fans are saying ‘Go Birds’ by the time their stay
Matt Traub 01 Jul 2026
What it was like attending the World Cup in Houston

What it was like attending the World Cup in Houston

The air is thick with humidity that turns your skin moist and your hair frizzy, the type of humidity that leaves beads running down your forehead in minutes and makes clothes stick to your back like glue.  In the summer of Houston, air conditioning and water are the two most
Matt Traub 22 Jun 2026

Subscribe to Sports Industry Insider With Matt Traub

Don't miss out on the latest news. Sign up now to get access to the library of members-only articles.
  • Sign up
Don't miss out on the latest news. Sign up now to get access to the library of members-only articles.