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The 2026 FIFA World Cup: How it was planned and executives' view
The confetti is all gathered up. The grass fields are torn up and returned to their previous states. The world of soccer has gone on, leagues starting up in earnest the past few weeks.
But memories of the World Cup remain … forever. For fans, for players, for the organizers of
World Lacrosse to hold 2027 Sixes Championships in Colorado Springs
Inaugural tournament to serve as primary qualifier for the LA28 Olympics
NBA increases sports tourism efforts with Forum in Las Vegas
There hasn’t been anything like “just an NBA game” for years now. Each game at a team’s home market is an event that includes promotions, halftime shows, fan activations, DJs, anything and everything could be considered part of the event, not just the players.
Some of its tentpole
Utah 2034 Announces Support of Utah Youth Sports Giving Day
For Utah 2034 Chief Executive Officer Brad Wilson, the announcement in downtown Daybreak felt familiar, driving on a Saturday morning to a youth sports event, this time at The Ballpark at America First Square. It was for approximately 20 years that Wilson, as a youth sports parent, would look forward
Why the Boston Red Sox are bringing fans to road trips at Pittsburgh and Baltimore
Phoenix's sports boom continues with USA Gymnastics Championships
Right as Joel Koester was beginning his role as Executive Director of the new Phoenix Sports and Events Commission, agreements were being finalized for the destination to host the USA Gymnastics National Championships, National Congress and Trade Show.
“We’ve, from a community standpoint and partnership standpoint, really leaned into